Question #4: Is a plain text email better than a branded HTML email? While some people prefer plain text emails, others actually enjoy more dynamic HTML ones. You cannot use colours and graphic elements to lead the recipient to your call-to-action buttons. It does not let you use eye-catching calls to action. As the name suggests, it is literally just text. It does not let you brand your email-at least in terms of graphic elements. The biggest disadvantages of a plain text email are as follows: When more people open and read your email, you get more people to sell to. It can help improve your conversion rate.By giving those who prefer plain text emails exactly that, you can significantly bump up your open rate. Again, not everyone is able or willing to open HTML emails. It can help improve your email open rate.As we have seen earlier, by sending a plain text email along with your HTML emails, you eliminate the risk of being incorrectly flagged as a spammer by spam filters. It can help improve your email delivery rate.With these inboxes, HTML emails simply will not work. Some inboxes only show plain text emails.This means they might be unable or unwilling (or both) to open HTML emails. Some recipients do not have access to fast, reliable internet with a sizable bandwidth.They do not want to deal with malicious code possibly being embedded in the emails they receive-that and they prefer to see all links in the emails they receive in one go. If you send HTML-only emails, you effectively exclude people like this from your email list. Some people just like plain text emails better.After all, why would a spammer go through the trouble of crafting a plain text version? Sending an HTML-only email may trick spam filters into thinking you are a spammer.You see, most (if not all) modern email marketing platforms automatically send a plain text version of the HTML emails you send out for the following reasons: The question is not why you should bother sending a plain text email, but why you should make sure your plain text emails are formatted properly and create a pleasant user experience for the recipient. ![]() If you want a more in-depth understanding of this topic, check out the FAQ section below: Question #1: Why should I bother sending a plain text email? ![]() As the name suggests, a plain text email is an email that has no other elements-such as images, graphics, links, special formatting, and HTML code-aside from text.
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